As a leader in the unique space of sales conferences, Aetna was missing an opportunity to capitalize on its reputation and renowned conferences. That's where my partner and I came in. We reimagined the entire experience to create a cohesive umbrella brand to connect all the events to each other and back to Aetna. With everything from a unique brand mark to a comprehensive design system, the new Medicare Solutions Events & Conferences lives up to its name of always delivering more & more & more & ...